Equifax Online Behavioral Advertising Notice (US Only)

Equifax Online Behavioral Advertising Notice (US Only)


Effective Date: April 17, 2013


Thank you for visiting Equifax websites, including Equifax.com and IdentityProtection.com. We have partnered with companies that deliver ads for our products on sites that you visit on the web. In order to provide you with a more relevant online experience, some of our ads shown to you are based on your previous online activity on our sites and other sites. Information about your online activities, combined with other information, may be used to select an ad for a product or offer that better matches your interests. This advertising practice is called online behavioral advertising (OBA) or interest-based advertising.


We comply with the requirements of the Digital Advertising Alliance's (DAA) Self-Regulatory Program, whose goal is to provide you with enhanced notice about online advertising practices and choices about the ads you see.


You can opt out from receiving ads based on your online behavior either by visiting the DAA opt-out page at http://www.aboutads.info/choices/ or by clicking on the Ad-Choices icon in or near the ad. If you elect to opt out of OBA, you will still see ads, but they may not be as relevant to you. Please keep in mind that opting out is cookie-based and will only affect the specific computer and browser on which the opt out cookie is applied. If you delete your browser cookies or if you use a different computer or different browser and want to continue to be opted out of interest-based advertising, you will need to opt out again.


You can learn more about online advertising through the following resources: