14 Nov 2011

EQUIFAX INVESTMENT & RESOURCES ADD TO THE WORKLOAD OFFERING

EQUIFAX INVESTMENT & RESOURCES ADD TO THE WORKLOAD OFFERING

London, November 2011 - Equifax, the leading provider of consumer credit and business risk management services, is continuing to increase the investment and resources it is applying to Workload Financial Business Consultants Limited since it acquired the business earlier this year.

As the UK's leading provider of strategic IFA intelligence to financial product providers, Workload already delivers powerful benefits to its users. Now, capitalising on the experience and resources of the Equifax global organisation, including another Equifax company, IXI Corporation, Workload is set to bring even greater value to the wealth and investment marketplace.

Equifax Inc acquired US wealth data specialist, IXI, at the end of 2009. The IXI Corporation has been directly-measuring consumer wealth in the U.S. for the past 15 years and the unique combination of Workload and IXI is set to bring an unparalleled understanding of consumer wealth and purchase behaviour to the UK for the first time.

"We have already started to demonstrate to the marketplace the significant advantages we can deliver as a result of being part of the Equifax global business" explained Neil Cunningham, Director & General Manager, Workload. "By combining the Touchstone IFA data sets with sophisticated matching algorithms which have been specially adapted by Equifax for the UK's IFA market, Equifax Single Adviser View was launched in September enabling providers to gain a single view of an IFA's dealings with their company, with the result that they will be able to target the right products at the right IFAs."

"We have already seen significant take-up of Equifax Single Adviser View illustrating that, with the input of Equifax resources and expertise, Workload is even more effectively anticipating and meeting the needs of the marketplace."

"The creation of tools to help providers better understand consumer wealth and purchase behaviour is the next development set to exploit the knowledge and resources of Equifax. This will, again, demonstrate our innovative and forward thinking approach to the wealth and investment marketplace, capitalising on leading-edge technology and analytics as well as benefitting from the learnings of the IXI Corporation. No other company in the UK market has access to such a broad range of experience."

"I am hugely excited by the opportunities that lie ahead" concluded Neil Cunningham. "Since the acquisition of Workload by Equifax we have been working flat out on new product development. The recent successful launch of Equifax Single Adviser View and the scheduled release of a new web version of Touchstone in the new year are just the beginning of a suite of innovative new products that I'm looking forward to introducing to Touchstone users over the coming months."

Ends

For further press information please contact: Jen Thorneywork, Clare Watson or Wendy Harrison at HSL on 020 8977 9132 or Email: clare@harrisonsadler.com

About Equifax (www.equifax.com)

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.com.

About Workload

Formed in 1988, Workload operates a shared investment product data exchange with information provided by over 90 of the UK's leading financial services companies. It also operates the MyTouchstone database.

MyTouchstone.co.uk is the first truly collaborative marketing database ever constructed by the IF sector. It is powered by the collective sales data of 77 major project providers and inputs from thousands of IFAs. IFAs can access personalised reports showing how they've performed compared to the other IFAs in their post area and across the UK. They can also view local hourly advice rates and much more. Access is free and available at www.mytouchstone.co.uk

Earlier this year Workload Financial Business Consultants Limited, the UK's leading provider of strategic intelligence to wealth and investment financial product providers, was acquired by credit and business information provider, Equifax.