Chief Marketing Officer
Paul Springman was named Chief Marketing Officer in February 2004 and leads the Center of Excellence that supports Strategic Marketing, Marketing Communications, Product Management, Data Services (U.S. and Canada), Predictive Sciences production and External Communications.
Prior to that Mr. Springman led Equifax Predictive Sciences, with responsibility for advanced analytics and decisioning platforms. Previously, he served as Group Executive, Strategic Planning. From September 2001 until August 2002, he served as Group Executive, North America Information Services which included all consumer and commercial businesses in the United States and Canada. From October 1999 until January 2001, he served as Senior Vice President – Sales and Marketing for Equifax North American Information Services. Since joining Equifax, Mr. Springman has held other senior sales, marketing and general manager positions.
Prior to joining Equifax in 1990, Mr. Springman served as Vice President for Mellon Bank Corporation. Before that, he held major consulting and management positions with United Telecommunications, Arthur Young and Company, and Pittsburgh National Corporation.
Mr. Springman earned a bachelor's degree in commerce from the University of Virginia in 1967 and a master's degree in marketing from Pennsylvania State University in 1972.
Mr. Springman's professional background includes: member, Board of Directors, Consumer Data Industry Association (CDIA); Board of Directors, Direct Marketing Association; Board of Directors, Zoo Atlanta; Board of Directors, Georgia March of Dimes; and Chairman, March of Dimes WalkAmerica for Metro Atlanta.
Mr. Springman served on active duty with the U.S. Navy from 1967 until 1971 and is a retired Captain in the U.S. Naval Reserve.