Equifax Credit Behaviour Segmentation (ECBS)
Looking for in-depth information about your customers and prospects?
Gaining a marketing advantage in today's competitive
environment demands sophisticated targeting and segmentation tools. Only
by knowing as much as possible about your customers and prospects can you
successfully launch new products, special promotions and up-selling
strategies. Equifax Credit Behaviour Segmentation helps you meet this
challenge with its pool of purely Canadian credit data aggregated to the
postal code level, suitable for multiple industry applications.
- Strengthens targeting power
- Increases cross-sell opportunities
- Delivers precise market expansion capabilities
- Analyzes existing portfolios and new prospect lists
- Improves marketing efficiency
How it Works
Equifax Credit Behaviour Segmentation, available on CD-ROM, can be appended to your
existing internal database or matched to a list you provide to us. The outputs
assist you with your targeting prospects for campaigns.
Download the ECBS demonstration. (Macromedia Shockwave File, size 1149.0KB)
If you do not have Macromedia Shockwave Player, visit Macromedia to obtain the free program.
Want more information?