Dis-Aggregated Credit Data
Want to identify new customers and build your portfolio mix?
Dis-Aggregated Credit Data (D-ACD) is a sophisticated
target marketing solution that delivers information to help you refine your
strategies for new customer acquisition and account management. D-ACD uses
segments of the Equifax database and combines various dimensions, such as
risk, raw trade line information and prospect value data that is based on
utilization and industry usage profiles.
- You choose the desired credit characteristics to build a profile
that works to enhance your target marketing strategies
- Insights provided can be the basis of new targeted offers and
promotions aimed at a particular audience
- Combined data shows the extent and type of credit used by your
How it Works
D-ACD analyzes information for both installment and revolving credit in
various industry groups. It examines behaviour down to a micro level of geography
(i.e. street level) and provides you with aggregate level profiles.
Want more information?