Looking for a dynamic web-based tool to actively manage attrition rates and losses?
The consumer credit market has become increasingly competitive. Credit issuers
have recognized the need for more aggressive account management strategies. At the same time, they are challenged to retain high quality customers. eAttrition Destination, one of Decision Solutions
powerful strategic analysis tools, allows you to manage your existing customers or prospects – more pro-actively.
- Increase profitability and customer satisfaction by quickly identifying specific attrition
activity, in order to refine loyalty and usage programs.
- Easily and accurately gain insight into the changing behaviour of your product lines in order to develop pro-active retention strategies.
- Detailed analysis identifies attrition rates within your portfolio by a number of key criteria such as credit rating
and high credit limit, allowing you to prioritize retention activities based on customer value.
How it Works
With eAttrition Destination, you can easily monitor attrition activity by product type such as lines of credit, retail cards or
by number of accounts and their total balances. As a result, a clear delineation and pattern of cardholders that exhibit
attrition behaviour is identified.
eAD is available via secure Internet access and delivered as a Cognos cube through which the customer can view and analyze
attrition on a monthly basis.
View eAD demonstration?.
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