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Custom Analytics
How to maintain a commitment to your customers for as long as they are with you
Equifax Canada has a number of proven analytical tools and predictive models that create, maintain and manage relationships with your customers throughout their entire lifecycle.
With over 12 years of dedicated consulting experience to our credit, our Decision Solutions (formerly Knowledge Engineering) analytics team has extensive experience in using customer data, Canadian consumer credit data and external data sources as the building blocks for customer behaviour profiles and robust predictive models.
Here's what our Custom Analytics can do for your customer base:
Segmentation and Cluster Development
- Separate your database into target segments by geography, tenure, product usage, spending patterns, credit usage, bankruptcy risk and more
- Develop distinct and separate behavioural clusters through identification and analysis of significant data variables
- Identify preferred customers using the 80/20 rule or custom criteria geared specifically to your industry
- Track customer feedback on your database and use it for further segmentation.
Predictive Models for Risk Management and Marketing
By targeting offers based on customer preference and risk of delinquency, we can develop the following predictive models:
- Response models using your data and credit data to maximize campaign response and minimize credit risk
- Churn/Reject models to predict who is at risk of leaving your business
- Recovery/Winback models to define the best prospects for re-acquisition
- Reject Inference models to correct application scorecards for reject bias and increase approval rates for good customers
- Upsell/Cross-sell models to increase wallet-share and per customer revenue
Benefits
- Help you identify and target your best prospects
- Increase response rates
- Allow you to better manage and monitor your customer portfolio for profitability, retention and risk
Want more information?
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