Providing quality information throughout the entire customer lifecycle.
Equifax's credit databases offer the largest, single
source of consumer and commercial credit data in Canada. Our team of Data
Solutions professionals rely on this quality information to provide you with
a wide range of products to help you maximize your marketing efforts while
minimizing your risks. Use Equifax data at critical decision-making stages
of the customer lifecycle to refine your approach when acquiring new and
managing your existing customer base.
Our Data Solutions team delivers its services to the marketing community in strict
accordance with consumer legislative requirements.
Customer acquisition and pre-screening solutions
The power of the Equifax consumer credit database lets us provide
a choice of services to help you focus on marketing activities.
Credit File Screening
Account management tools
Managing your existing customer database for accuracy, segmentation history,
business analyses and general maintenance can be time consuming and difficult.
Data Solutions offers you the tools to simplify this critical management activity.
Data Attribute Service
Full Credit File
CONTACT & ID Capture
Generic risk scores
Add a risk or bankruptcy score to any of the above account management services to
refine your customer analysis. The predictiveness of our models can assist you in
managing the quality and depth of information in your account portfolio.
Choose from scores such as Fair, Isaac's BEACON, or our own CRP 2.0 and Bankruptcy
Business data solutions
Equifax has the most comprehensive national commercial database in Canada.
The following services will assist you with your prospecting and account management
initiatives for commercial customers.
Business List Edit
Business List Extraction
Business Data Attributes
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