Equifax Business Marketing Services (BMS)

Mission: To help our clients identify and reach the right customers for their business-to-business sales and marketing needs - quickly and effectively.

For over 100 years, Equifax has been helping businesses select the right customers by providing them with credit reports and credit risk scores. We have now expanded our offerings to assist our clients in their sales and marketing initiatives upfront.

Drawing on Equifax's database of two million Canadian companies (largest in Canada), Equifax Business Marketing Services (BMS) presents a suite of business-to-business solutions that will help you reach your target customers whether they are large corporations or small SOHOs (Small Office Home Office). Equifax can help you pre-qualify potential customers before a mailing is sent, a phone call is made or a sales representative is dispatched. You can count on our BMS solutions to help you…

• Target new customers
• Grow existing customers
• Design marketing campaigns
• Develop prospecting strategies
• Analyze the market

Large Canadian financial institutions and small businesses alike trust Equifax risk predictor scores to avoid problem accounts. Equifax credit risk scores and business trade data bring a higher level of sophistication to standard marketing lists, enabling you to pre-qualify potential customers to…

• Avoid making sales calls on deadbeat prospects
• Avoid wasting precious advertising dollars sending promotional materials to companies that won't pass your credit screening
• Improve profitability by avoiding high-risk accounts
• Save time and effort collecting on slow accounts

Our products have been designed for companies both large and small, for a range of budgets, and for the most complicated to the most simple of marketing campaigns.

We can also create a totally customized solution just for you. Examples of what we can do include:

• We can add credit risk scores to your existing list of customers.
• We can take your selection criteria, create a list, and then delete your existing customers from the new list.

Call us today to discuss how we can help you grow your business, profitably.

Equifax Business Marketing Services: Successful solutions for all of your marketing needs. Whatever you want to accomplish with your marketing initiatives, partner with Equifax and your commercial data needs will be met. For more information about Equifax Business Marketing Solutions, contact your sales representative or call 1-800-278-0278.