Equifax Business Marketing Services (BMS)
Mission: To help our clients identify and
reach the right customers for their business-to-business sales and marketing
needs - quickly and effectively.
For over 100 years, Equifax has been helping businesses
select the right customers by providing them with credit reports and credit
risk scores. We have now expanded our offerings to assist our clients
in their sales and marketing initiatives upfront.
Drawing on Equifax's database of two million Canadian
companies (largest in Canada), Equifax Business Marketing Services (BMS)
presents a suite of business-to-business solutions that will help you
reach your target customers whether they are large corporations or small
SOHOs (Small Office Home Office). Equifax can help you pre-qualify potential
customers before a mailing is sent, a phone call is made or a sales representative
is dispatched. You can count on our BMS solutions to help you…
- Target new customers
- Grow existing customers
- Design marketing campaigns
- Develop prospecting strategies
- Analyze the market
Large Canadian financial institutions and small
businesses alike trust Equifax risk predictor scores to avoid problem
accounts. Equifax credit risk scores and business trade data bring a higher
level of sophistication to standard marketing lists, enabling you to pre-qualify
potential customers to…
- Avoid making sales calls on deadbeat
- Avoid wasting precious advertising dollars
sending promotional materials to companies that won't pass your credit
- Improve profitability by avoiding high-risk
- Save time and effort collecting on slow
Our products have been designed for companies
both large and small, for a range of budgets, and for the most complicated
to the most simple of marketing campaigns.
We can also create a totally customized solution
just for you. Examples of what we can do include:
- We can add credit risk scores to your existing
list of customers.
- We can take your selection criteria, create
a list, and then delete your existing customers from the new list.
Call us today to discuss how we can help you
grow your business, profitably.
Equifax Business Marketing Services: Successful
solutions for all of your marketing needs. Whatever you want to accomplish
with your marketing initiatives, partner with Equifax and your commercial
data needs will be met. For more information about Equifax Business Marketing
Solutions, contact your sales representative or call 1-800-278-0278.
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