| March
11, 2004 - |
Statement Regarding Equifax Credit
Report Security Breach |
| December 7,
2000 - |
Credit reporting practices fair
and reliable |
| December
5, 2000 - |
Equifax Canada Inc. announces the
launch of online verification solutions that allow for secure internet
transactions |
| September
18, 2000 - |
Equifax Credit Behaviour Segmentation
enhances your targeting power |
| January
28, 2000 - |
Equifax Canada Inc. provides fast,
easy access to commercial credit information on internet! |
| March
30, 2001 - |
Equifax Canada, Inc. announces
the launch of eIndustry Benchmark (eIBTM). |
| May
1, 2001 - |
Equifax Canada Inc. Unveils New
Web Site Designed to Provide Consumers and Businesses with Comprehensive
Credit Related Information |
| June
12, 2001 - |
Equifax Board Approves Spin-off
of Certegy |
| June
26, 2001 - |
Equifax Canada Inc. Launches Canadian
Auto Risk Score (CARS) |
| July
7, 2001 - |
Equifax Completes the Certegy Spin-off' |
| June25,
2002 - |
Equifax Empowers Canadian Consumers
To Manage Their Credit Health |
| October8,
2002 - |
Equifax Canada and Bellzinc Provide
On-Line Credit Information Tools to Small and Medium Business Owners |
| November
4, 2002 - |
Equifax and Zero Attrition to Offer
Automated Decisioning Solution |
| January
31, 2003 - |
Equifax And Msn.Ca Team Up To Provide
Access To On-Line Credit Information Services Via Msn Money |
March 11, 2004
Statement Regarding Equifax Credit Report
Security Breach
We have learned of a situation in which the Equifax
credit reports of about 1,400 consumers - primarily in British Columbia
and Alberta - were accessed by criminals posing as legitimate credit grantors.
We have contained this unauthorized access and we are now cooperating
fully in an investigation by the Royal Canadian Mounted Police.
Equifax has identified the specific credit reports
that were accessed and has taken the following steps:
1. We have contacted affected consumers by registered
mail, asking that each affected consumer call us to review the contents
of their credit files.
2. We have established a dedicated team to work
with consumers who call us regarding this situation.
3. We have activated alert messages reading "lost
or stolen identification" on the credit file of each affected consumer.
This will prompt potential creditors to carefully confirm the consumer's
identity, and will help protect the consumer from potential identity theft.
4. We will contact Trans Union of Canada on each
affected consumer's behalf and ask that they place a similar security
alert on their file for that consumer.
5. We are providing these consumers with a one-year
subscription to Credit Alert, a service that monitors credit file activity
and alerts the consumer immediately of any changes that could signal potential
identity theft. This service is being provided at no cost to the consumers.
Our primary focus is to protect the innocent consumers affected by this
incident. We ask anyone who receives a registered letter from us to call
the number listed immediately.

December 7, 2000
Credit reporting practices fair and reliable
Equifax Canada shares concerns about consumer
privacy and accuracy in credit profiles. We have been a pioneer in addressing
privacy issues for consumers in Canada and have made this information
available to the public. We have worked with consumers, regulators and
credit grantors over the years to develop fair and reliable credit reporting
practices, and have a strong reputation of being an active participant
in processes that are of benefit to consumers. We continue in this tradition
and welcome ongoing dialogue with all stakeholders on matters of consumer
reporting, privacy and data security.
The Canadian legislative framework that includes the new Personal Information
Protection and Electronic Documents Act ensures that all consumers have
access to their credit file and that no consumer is denied fairness. Consumer
credit reporting and the sharing of credit information has been regulated
on behalf of consumers by their provincial governments for many years.
The provincial laws have been carefully developed and are protective of
the interests of consumers.
As Canada's largest credit reporting agency, Equifax has a long history
of complete and accurate credit reporting. Equifax encourages individuals
to contact us to obtain a copy of their credit profile. Our consumer service
centre actively works with any individual who wants further clarification
of information or requires assistance with dispute resolution or potential
fraud issues.
Every year Equifax assists millions of Canadians to lease cars, take out
a mortgage and open credit card accounts in an environment of convenience
while ensuring privacy and securing information. These benefits are delivered
to consumers through today's credit reporting practices by a complex yet
efficient system that continues to be fair and reliable.
About Equifax Inc.

Toronto, Ontario, December 5, 2000
Equifax Canada Inc. announces the launch of online verification
solutions that allow for secure internet transactions
Equifax Canada Inc., announces the launch of a powerful, online verification
solution for e-commerce transactions: eIDverifierTM.
eIDverifier helps businesses and consumers to confidently
engage in web activity by providing unparalleled risk control. It is a unique
authentication process that both verifies a customer's identity and protects their
information from fraudulent use. By validating information known only to the user,
eIDverifier is superior to
other authentication methods that rely on traditional 'wallet' information. The advantage
of eIDverifier
derives from the depth and scope of Equifax's databases.
eIDverifier joins QuickMatchTM
, which which was released earlier this year, to make online or
shop-by-phone transactions more profitable. QuickMatch
works in conjunction with credit card authorization to determine
whether a credit card is being presented by its rightful owner. By cross referencing
the card number with Equifax data at the time of transaction, card merchants can quickly
flag potential fraud risks and reduce chargebacks associated with online or
over-the-phone transactions.
"Some of the greatest obstacles to the growth of e-commerce are the concerns of both
business and consumers about the validity and security of information in this virtual
world." says Karel Volenik, Assistant Vice President of E-Commerce at Equifax in
Canada. "As a company with a long history of secure information management, superior
transaction processing and network expertise, Equifax is well positioned to support the
industry with e-commerce solutions. eIDverifier
and QuickMatch
are testimony to our innovative technology and reliable presence
as a partner to e-commerce participants."
"By offering these sophisticated services, Equifax addresses the needs of businesses as
they continue to reduce their reliance on bricks and mortar selling strategies. Our
products are offered in a way to ensure that privacy and security are never compromised
for the consumer or our business customers," adds Alison Knight, Senior Vice President,
Sales and Marketing. Increased consumer confidence in buying and selling goods and
services, enhanced web privacy, security and trust are made possible by these new
E-Commerce Solutions from Equifax.
About Equifax Inc.

Toronto, Ontario, September 18, 2000
Equifax Credit Behaviour Segmentation enhances your targeting power
Today Equifax Knowledge Engineering, a leader in customer insight
analytics and data management, launched a new segmentation tool designed to increase
the precision of marketing campaigns. Equifax Credit Behaviour Segmentation (ECBS) is
the first product of its kind in the Canadian market, delivering GeoCoded credit-based
behavioural segmentation of the consumer population for direct marketing purposes.
Equifax Credit Behaviour Segmentation was developed using the entire population of the
largest Canadian consumer credit database, the Equifax consumer credit database. Using
data compiled at the postal-code level, ECBS segments the data based on consumer credit
behaviour and delivers GeoCoded results to assist marketers in identifying regions most
appropriate for different product offerings. This capability provides customer insight
by enabling organizations to better qualify targets for mailing at the postal code level.
ECBS allows companies to improve marketing strategy and techniques for acquisition,
cross-sell, up-sell, retention and lifecycle management.
With consumer spending and confidence up, Canadians are using more credit than ever
before. This confidence is changing consumer patterns of credit usage. Implementing a
credit-based behavioural segmentation tool will allow companies to be aware of these
changes. ECBS uses dynamic credit data, updated monthly; and it is refreshed on a
biannual basis to account for the changing credit environment.
While other segmentation products use demographic data for developing marketing
clusters, ECBS is the only product on the market to exclusively use consumer credit
behaviour. It can be used as a stand-alone product, or it can be integrated with a
client's own internal database. ECBS offers:
- GeoCoded clustering based on consumer credit behaviour;
- Unique cluster profiles developed using those variables most predictive of consumer credit behaviour;
- Detailed analysis based on key consumer credit variables such as Average
Balance, Inquiries on Open Credit and Total High Credit;
- More precise marketing capabilities that improve targeting efficiencies;
- Sixteen distinct credit clusters, aggregated up to the postal code level;
- Five deliverable options: Ontario, Quebec, Western Canada, Eastern Canada
or the complete national view.
Want more information?
About Equifax Inc.

Toronto, Ontario, January 28, 20000
Equifax Canada Inc. provides fast, easy access to
commercial credit information on internet!
Equifax Canada Inc. launched two risk-reducing tools to help
consumers and businesses make better decisions about the companies with whom they do
business.
Equifax provides Internet access to credit information on more than 1,800,000 Canadian
companies. By visiting the Equifax Canada CommercialInfo Web site, consumers and
businesses can obtain valuable decision-enhancing information contained in Equifax
Commercial Credit Profiles.
Reports contain comprehensive information on how quickly or slowly businesses pay
suppliers, a five-year record of legal suits and judgments, third party collection
claims, returned cheques and much more.
Anyone with internet access and a valid VISA, MasterCard or AMEX credit card can order
and receive an Equifax Commercial Credit Report on any business in the Equifax
Canadian database.
The Equifax commercial database availability:
- Monday to Saturday from 6:15am to 1:30am (eastern time);
- Sunday from 6:15am to 00:30am (eastern time).
"Whether it's a consumer researching a contractor for home renovations or a
manufacturer selling to a new customer, Equifax Internet access to Commercial Credit
Profiles offers a fast, cost-effective way to verify information about a company before
committing any funds," says Equifax Canada Inc. president Veronica Maidman.
Gold Continuous Monitoring (Gold CM) lets you track the
performance of commercial customers, competitors, prospects and suppliers.
Gold Continuous Monitoring is another cost effective information
tool that Equifax provides to help a company reduce risk.
"In today's tough competitive environment, no one likes surprises," says Alison Knight,
Equifax Canada Inc. senior vice president of marketing and sales. "If a large customer,
one of your key suppliers or even a competitor is being sued or experiencing other
financial difficulties, you would want to know about it immediately."
Gold Continuous Monitoring can warn you when to hold shipments, start collection efforts,
switch to a new supplier or re-assess a planned acquisition. Subscribers to Gold
Continuous Monitoring provide Equifax with a list of names and addresses of companies
they wish to monitor. Equifax matches this list to its database of 1,800,000 businesses
and enters a notation indicating the subscriber's interest.
Subscribers can retrieve detailed daily messages via the Internet which alert them to
any third party collection claims, legal suits and judgments plus returned cheques
filed against the businesses they registered for monitoring. Monthly reports provide
subscribers with a one-line credit overview of registered businesses.
To subscribe to this service please contact Equifax.
About Equifax Inc.

Toronto, Ontario, March 30, 2001
Equifax Canada, Inc. announces the launch of eIndustry Benchmark(eIBTM).
Internet-based market intelligence tool helps clients track market share and portfolio performance.
Equifax Canada Inc. today introduces eIndustry Benchmark (eIBTM). eIBTM is the first real-time, internet-based strategic analysis
tool of its kind in the Canadian market designed to offer clients an examination of their total lending portfolio market share as it relates
to the rest of the Canadian market.
eIBTM was developed using Equifax’s dynamic and comprehensive database, and provides a true picture of the total
Canadian credit landscape. eIBTM is designed to help a company benchmark their portfolio size and market share in their respective
industry, and across other industries. “This product will allow companies to assess their position in relation to their industry, and provide a
jumping off point for the enhancement or re-engineering of their strategic marketing and product initiatives,” said Rick Cleary, president, Equifax
Canada Inc.
Currently, many credit grantors benchmark their portfolios to their business sector or other industries using a patchwork of data sources.
They may be receiving reports from public organizations that provide high level statistics on various industries, such as total loan authorized
amounts and outstanding balances. Such reports provide only a top-line view of various industries. They do not distinguish among the different
product types offered by different industries.
eIBTM is available by subscription on a monthly, quarterly or semi-annual basis. The product examines at an aggregate level:
total accounts, credit limits, outstanding balances, levels of credit utilization and delinquency, across five main industries including Banks,
National Credit Cards, Sales Finance, Personal Finance and Retailers. The product also provides aggregate analysis on revolving credit,
installment credit, existing vs. new loans, active vs. inactive loans, as well as a geographic assessment of market share and delinquency rates
over time.
Click here for demo eIBTM.
Contact: Kathy Salazar
Equifax Canada Inc.
416 227 5290
About Equifax Inc.

Toronto, Ontario, May 1, 2001
Equifax Canada Inc. Unveils New Web Site Designed to Provide Consumers and Businesses with Comprehensive Credit Related Information
Equifax Canada Inc. announces the launch of a newly designed web site that will provide
Canadian consumers and businesses with access to important credit related information.
The new site --- located at --- www.equifax.ca --- has been
designed to provide consumers and businesses with an information tool that delivers comprehensive,
relevant and easy to understand information on personal credit management, managing risk,
credit behaviour, and various business-to-business and business-to-consumer products and services.
Development of this new web site is intended to evolve and reflect the ever-changing and
growing consumer and commercial credit marketplace in Canada. The new web site offers detailed
information in areas such as a Consumer Information Centre, News and Perspective, Services and
Solutions and Legislative Topics.
Today, Equifax delivers sophisticated decisioning, data, fraud and e-commerce solutions to the
business community which, in turn, allows Canadian consumers and businesses to conveniently
participate in millions of financial transactions daily.
Contact: Kathy Salazar
Equifax Canada Inc.
416 227 5290
About Equifax Inc.

ATLANTA, June 12, 2001
The Board of Directors of Equifax Inc. (EFX:NYSE) yesterday approved the spin-off of Certegy Inc., formerly Equifax Payment Services.
The spin-off will be accomplished through a special dividend of Certegy stock to be
distributed on July 7, 2001, to Equifax shareholders of record as of June 27, 2001.
Equifax shareholders will receive one share of Certegy common stock for every two
shares of Equifax stock held and will receive a cash payment in lieu of fractional shares.
Equifax will continue to trade on the New York Stock Exchange under the symbol
“EFX.” Certegy also will be listed on the NYSE and is expected to begin regular way
trading on July 9, 2001, under the symbol “CEY.”
The two companies will be separated for accounting purposes on June 30, 2001. The
exact timing of the spin and distribution depend upon completion of Certegy’s
registration with the Securities and Exchange Commission. The distribution of Certegy
stock will be treated as a tax-free dividend to shareholders based on a private letter ruling
from the Internal Revenue Service.
“On completion of the spin, we will have implemented our plan to provide separate
investment focus for two successful and powerful franchises,” said Thomas F. Chapman,
chairman and chief executive officer of Equifax. “The track records of both businesses
reflect their strength and impressive performance even in challenging economic
environments. Both organizations are ready to move forward with the same passion for
quality, integrity, innovation and absolute focus on customer satisfaction.”
Consistent with its spin-off objectives, the Equifax Board also restructured the company’s
dividend policy to reinforce its growth strategy. The post-spin-off dividend policy of
$0.02 per quarter manifests the company’s commitment to a more vigorous reinvestment
of funds to further stimulate growth through acquisitions, new product and technology
development, as well as strategic investments.
Contact:
Mitch Haws
Equifax Canada Inc.
404-885-8093
Mary Waggoner
Certegy Investor Relations
404-885-8335
About Equifax Inc.

TORONTO, June 26, 2001
Equifax Canada Inc. Launches Canadian Auto Risk Score (CARS)
New risk management tool helps lenders make faster decisions on
automobile loans and leases.
Toyota Credit Canada Inc., plays key role as beta partner in development
and testing of new score.
Equifax Canada Inc. today announced the launch
of the Canadian Auto Risk Score (CARS), Equifax's newest scoring product that
enables auto finance lenders to make more reliable and timely decisions on
consumer applications and enhances the quality and success of risk management
strategies. CARS quickly and accurately predicts the likelihood of delinquency
on automobile loans and leases over a 24 month period.
Equifax Canada builds and maintains the country's largest and most
comprehensive database of consumer credit information. CARS focuses on
specific credit behavior of a consumer, enabling organizations to more
accurately qualify consumer automobile applications. Users of CARS can expect
improved management of account delinquency, consistency in decision making,
easier identification of best customers and increased consumer satisfaction.
"Equifax is committed to providing sophisticated risk scoring tools that
assist our customers in making more reliable and effective business
decisions," says Rick Cleary, President, Equifax Canada Inc. "We understand
the need to identify high value consumers in an increasingly competitive
marketplace, while managing consumer information in an ethical and fair
manner."
CARS was developed in conjunction with Toyota Credit Canada Inc., an
industry leader that recognized the need to distinguish an automotive credit
consumer from the general credit consumer.
Larry Baldesarra, Vice President, Toyota Credit Canada Inc., says,
"Toyota's need is to provide an exemplary experience for our consumers by
delivering above average service levels that ensure our best consumers can
receive quick and reliable responses to their applications."
The Canadian Auto Risk Score is now available from Equifax Canada online
as an acquisition credit scoring product and off-line for ongoing monitoring
and managing of an auto finance portfolio and for key strategic marketing
initiatives. Local Equifax sales representatives can provide more information.
Contact: Kathy Salazar
Equifax Canada Inc.
416 227 5290
About Equifax Inc.

ATLANTA - July 9, 2001
Equifax Completes Spin-off of Certegy
Equifax Inc. (EFX:NYSE) today announced it has completed the spin-off of Certegy Inc. (CEY:NYSE) with the
distribution of its approximately 68.6 million shares of Certegy common stock
On July 7, 2001, Equifax shareholders of record as of June 27, 2001, were issued one share of Certegy common
stock for every two shares of Equifax stock owned. Shareholders will receive a cash payment in lieu of fractional
shares
The Equifax share price initially will reflect the distribution of Certegy to Equifax shareholders. Shareholders
should add the dollar value of their Equifax holdings to that of their Certegy shares to ascertain the total value of their
investment.
Equifax enables and secures global commerce through its information management, consumer credit, marketing
services, business information, authentication and e-commerce businesses. As the leader in information services,
Equifax adds value wherever customers do business, including the financial services, retail, telecommunications/utilities,
information technology, brokerage, insurance and business lending industries and government. Equifax also enlightens,
enables and empowers consumers to manage and protect their financial health with services offered at www.equifax.com.
The company ranked in the top five in return on equity among Business Week's Best Performers for 2001. Equifax employs
6,600 in 13 countries and has $1.1 billion in revenue.
Certegy provides credit and debit card processing, e-banking services, check risk management, check cashing and
merchant card processing services to financial institutions and merchants. Headquartered in Alpharetta, Georgia,
Certegy maintains a strong global presence with operations in the United States, Canada, the U.K., Ireland, France,
Chile, Brazil, Australia and New Zealand. As a proven global payment services provider, Certegy enables transaction
certainty, brings commerce and customers together, and provides business results through leading technology.
Certegy's two main business units-Card Services and Check Services-are organized to enable targeted services and
systems that address diverse customer needs. Certegy employs 5,700 employees in 9 countries and has $779 million
in revenues.

Toronto, June 25, 2002
Equifax Empowers Canadian Consumers
To Manage Their Credit Health
First, Real-time Online Access to Credit Reports and Credit Scores
Equifax Inc. today announced a suite of solutions to educate Canadian consumers about how credit decisions are made and enable them to effectively manage their credit health. Equifax is the first credit reporting agency to offer consumers these unique tools online which are available today at www.equifax.ca
The Equifax Credit Report™enables consumers to view the comprehensive history of their credit information that businesses use to make loan decisions. Score PowerTM provides consumers with their FICO® credit score. FICO credit scores, created by Fair, Isaac & Company, are used by lending institutions to qualify applicants and set individual interest rates. In addition to their score, consumers also obtain a personalized score analysis designed to help them understand how their scores may be interpreted by lenders and affected by their credit behavior, as well as their Equifax Credit Report on which the score is based. Credit scores are used in Canada by all major lending institutions.
"Our experience shows that enlightened, enabled and empowered consumers are the most effective guardians of their own credit health and personal privacy," said Thomas F. Chapman, Equifax chairman and CEO. "Providing consumers with insight into their credit report and their credit score demonstrates our commitment to demystify the credit reporting process."
"Consumers are becoming increasingly reliant on credit," says Rick Cleary, president, Equifax Canada Inc. "With Equifax, consumers now have easy access to all of their credit information and can be more knowledgeable about their credit file".
There are four key reasons to stay aware of your credit:
- Credit files change – and impact your credit score as a result.
- Your credit file and score is used to make decisions about loans and interest rates
- If your credit score drops, you can find out why and what steps can be taken to potentially improve the score.
- Inaccurate information can hurt your credit score – now you can verify the accuracy of your file online.
The Equifax Credit Report is available for $14.50 and Score Power is available for $21.95. Consumers can purchase these services online at www.equifax.ca by providing identifying information to ensure privacy. Equifax will continue to offer consumers free copies of their credit report via written mail requests.
About Equifax
Equifax (NYSE:EFX) (www.equifax.com), a 103-year-old S&P 500 company, enables and secures global commerce through its information management, marketing services, direct to consumer, commercial and authentication businesses. As a leader in information technology, Equifax serves customers across a wide range of industries including the financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance and government industries. Equifax also enlightens, enables and empowers consumers to manage and protect their financial health with services offered at www.equifax.com. www.equifax.com. The company ranked in the top five in return on equity among Business Week's Best Performers during 2001. Equifax employs 5,000 in 13 countries and has $1.1 billion in revenue.
This release is for distribution in Canada only.
For additional information, interviews or confidential product demonstration, please call:
Equifax Canada Inc.
Kathy Salazar
416-227-5290
Kathy.Salazar@equifax.com
ifax USA
Mitch Haws
404-885-8093
Mitch.Haws@equifax.com

Toronto, October 8, 2002
Equifax Canada and Bellzinc Provide On-Line Credit Information Tools
to Small and Medium Business Owners
Equifax Canada Inc. (NYSE:EFX) announced today that it will join with BellZinc Corporation, owner and operator of BellZinc.caTM, the number one Canadian destination for small and medium business (SMB) enterprises, to offer SMB owners credit information services. The business relationship, which is part of the Equifax Link Partner program, marks the first of its kind in Canada. Equifax is the first credit reporting agency in Canada to offer consumers on-line access to their credit report and credit score.
The Link Partner program with BellZinc creates a unique offering for small to medium sized business owners. At www.bellzinc.ca businesses can access credit products and services designed to help save time, save money, increase sales, and educate their member base.
The Link Partner Program will provide BellZinc's member base immediate access to credit products for their personal use. The personal credit products will enable users to become more aware of the importance of building and maintaining good credit using Equifax Credit ReportTM and Score PowerTM, a personalized credit scoring and analysis tool. Equifax commercial products which are also offered by BellZinc will provide small and medium size business owners with the comprehensive information they need to evaluate the credibility of companies they want to do business with.
"As small business owners become more educated about their credit health it is imperative that they have a source to turn to for qualified and detailed information, not only on their personal credit, but also their business, and business partners," says Rick Cleary, President of Equifax Canada Inc. "The need for qualified resources to provide tools to help manage risk, expand business needs and help suppliers and customers connect, becomes greater".
Through this agreement, BellZinc provides yet another tool to help its members and users stay on top of essential information related to their credit status and achieve their financial goals.
About Equifax
Equifax (NYSE:EFX) (www.equifax.com), a 103-year-old S&P 500 company, enables and secures global commerce through its information management, marketing services, direct to consumer, commercial and authentication businesses. As a leader in information technology, Equifax serves customers across a wide range of industries including the financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance and government industries. Equifax also enlightens, enables and empowers consumers to manage and protect their financial health with services offered at www.equifax.com. The company ranked number five in return on equity among Business Week's Best Performers during 2001. Equifax employs 5,000 in 12 countries and has $1.1 billion in revenue.
* Equifax Credit ReportTM is available for $14.50, and ScorePowerTM is available for $21.95. Consumers can purchase these services on-line at www.bellzinc.ca or www.equifax.ca through an authentication process to ensure privacy.
Statements in this press release that relate to Equifax's future plans, objectives, expectations, performance, events and the like are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the Securities Exchange Act of 1934. Future events, risks and uncertainties, individually or in the aggregate, could cause actual results to differ materially from those expressed or implied in these statements. Those factors could include changes in worldwide and U.S. economic conditions that materially impact consumer spending and consumer debt, changes in demand for the Company's products and services, risks associated with the integration of acquisitions and other investments, and other factors discussed in the "forward-looking information" section in the management's discussion and analysis included in the annual report on Form 10-K for the year ended December 31, 2001.
Media Contact:
Kathy Salazar
416-227-5290
Kathy.Salazar@equifax.com

Toronto, November 4, 2002
Equifax and Zero Attrition to Offer Automated Decisioning Solution
Equifax Inc.(NYSE:EFX) and Zero Attrition, a Customer Relationship Management solutions company, announced today the launch in Canada of Advanced Decisioning™ an automated, customer decisioning solution.
Advanced Decisioning is a dynamic web-based software application engineered to operate as an Application Service Provider (ASP), combining Equifax's consumer and commercial credit data with the user's internal information assets and decisioning policies.
TPowered by Zero Attrition software, Advanced Decisioning analyzes the customer base; predicts risk, value and more; and then automatically derives decisions about customers both at the point of sale, and throughout the customer lifecycle.
"We're excited about adding this new product to our suite of sophisticated risk decisioning solutions," said Rick Cleary, President of Equifax Canada Inc.
Advanced Decisioning will be of particular interest to our Canadian customers who need non-capital-intensive enhancements to their portfolio and risk management processes that don't create additional burdens on already scarce internal technology resources." Advanced Decisioning allows lenders to quickly, conveniently, and cost-effectively control the decisioning process by examining and defining a customer portfolio.
"We are proud to collaborate with Equifax to offer the Advanced Decisioning solution, which is also part of Zero Attrition's Enterprise Solution Suite," says Allen Baron, Chief Executive Officer of Zero Attrition. "We hope to help companies improve their decisioning, development and implementation processes, and we purposely developed Zero Attrition software so that there is no decision you can't make - quickly, easily and without involving your IT department."
About Equifax
Equifax (NYSE:EFX) (www.equifax.com), a 103-year-old S&P 500 company, enables and secures global commerce through its information management, marketing services, direct to consumer, commercial and authentication businesses. As a leader in information technology, Equifax serves customers across a wide range of industries including the financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance and government industries. Equifax also enlightens, enables and empowers consumers to manage and protect their financial health with services offered at www.equifax.com. The company ranked number five in return on equity among Business Week's Best Performers during 2001. Equifax employs 5,000 in 12 countries and has $1.1 billion in revenue.
About Zero Attrition
Zero Attrition is a leading edge provider of decision management software to customer focused companies in the telecommunications, financial services, utility, retail, e-commerce and government sectors. Zero Attrition empowers companies to manage one-to-one customer interactions in real-time through its suite of web enabled predictive, analytical, data transformation, segmentation, and decisioning tools. Zero Attrition software also combines data from publicly available repositories with customer application and behavioral information for use in the decisioning process. The company's applications enable corporations to improve customer acquisition strategies, reduce attrition, increase lifetime value, reduce financial risk, and lower operating expenses. Zero Attrition offers its flexible, user configurable software through an Application Service Provider (ASP) model on a transactional basis. For more information visit www.zeroattrition.com.
Media Contact:
Kathy Salazar
Equifax Canada Inc.
Public Relations
416-227-5290
Kathy.Salazar@equifax.com
Darren Perko
Zero Attrition
Client Services and Marketing
905.305-1173
darrenperko@zeroattrition.com

Toronto, Ontario January 31, 2003
Equifax And Msn.Ca Team Up To Provide Access To On-Line Credit Information Services Via Msn Money Canadians visiting MSN Money site can now access personal credit reports and credit scores with a click of a mouse
Equifax Canada Inc. announced today that it has teamed with MSN.CA to introduce MSN® Money site visitors to Equifax Canada's Direct-to-Consumer credit information services.
Equifax Canada Inc. announced today that it has teamed with MSN.CA to introduce MSN® Money site visitors to Equifax Canada's Direct-to-Consumer credit information services.
The link to Equifax Canada's consumer credit services from the MSN Money site provides Canadians with immediate access to their credit report and credit score. It will enable users to become more aware of the importance of building and maintaining good credit using Equifax Credit ReportTM and Score PowerTM, a personalized credit score and analysis tool jointly developed by Equifax and Fair, Isaac and Company. Score Power helps consumers understand their Fair, Isaac FICO® credit scores, which are used by lending institutions to help qualify applicants and set individual interest rates.
"As Canadian consumers become more educated about their credit health, the need for qualified resources to provide tools to help understand and manage credit becomes greater." "By providing real-time on-line access to a consumer's personal credit information, we help ensure they have the information they need when they need it most, " says Rick Cleary, President of Equifax Canada Inc.
"Through the MSN Money site, MSN.CA is providing Canadian investors with a range of personal finance tools they need to make informed finance decision," said Jill Schoolenberg, Director of Marketing, MSN.CA. "By providing easy access to the Equifax Credit Report and Score Power service we are making the MSN Money site even more useful for Canadian investors."
Equifax is the first credit reporting agency in Canada to offer consumers on-line access to their credit report and credit score. Equifax Credit ReportTM is available for $14.50, and Score PowerTM is available for $21.95. Consumers can obtain information about Equifax's on-line services via www.money.msn.ca or
www.equifax.ca .This on-line access utilizes an authentication process to ensure privacy.
About Equifax Inc.
Equifax, a 104-year-old S&P 500 company, enables and secures global commerce through its information management, marketing services, direct to consumer, commercial and authentication businesses. As a leader in information technology, Equifax serves customers across a wide range of industries including the financial services, retail, healthcare, telecommunications/utilities, brokerage, insurance and government industries. Equifax also enlightens, enables and empowers consumers to manage and protect their financial health with services offered at www.equifax.com. Equifax employs 4,800 in 12 countries and has $1.1 billion in revenue.
Media Contact:
Kathy Salazar
416-227-5290
Kathy.Salazar@equifax.com

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